There is a popular saying, ‘First impression is the last impression.’ This saying is true in some situations. For instance if we pass by a shop having a gorgeous dress in its display window, we may think that the specific shop has a good collection of stylish garments. Similarly, when we buy a skin or hair product, we get attracted towards its packaging and labels. Product labels show much more that the components, properties and benefits of the product. They also show us the manufacturing date, expiry date and manufacturer’s contact details. Labels allow the users to easily connect to the product’s manufacturer. The manufacturers also know the importance of labels. That’s why they use eye catchy labels in order to increase their sales.
After breaking my back for almost six months lifting heavy packages, I landed a job with a utility company. I started out as a meter reader and here is where I began to shape my customer service abilities. Facing an angry customer face to face makes you toughen up a little bit, but it also gives you the savvy to learn to negotiate yourself out of almost any possible situation. Here is where my college education began, without even going to college.
Before doing business with a label company, find out if small quantity orders take a back seat to the “big guys”. When you buy custom labels, it is reasonable to expect quality printing, no matter the size of the order. Your label company‘s printing technology should be digital to guarantee that your job will be done on time and will look professional. Multi-colored designs and customized shapes should come out looking impressive and you should settle for no less.
Today, lead generating companies use the internet along with telemarketing, ad campaigns, and direct mail campaigns. They will then use a software program to provide you with business opportunity leads that fit your business.
You may choose, like I did, to have your own company/product bar code. This costs a little more, but gives you great flexibility to add other products later on down the road to success, and just generally gives you the control you may want over your business and future prosperity.
Other print arts – If you look at other print arts, such as posters, and flyers, their main objectives are the same as color labels. They all want to attract people first, and then deliver important information once they gain that attention. That is why it is not unusual to find new inspirations for label design when you browse through the designs of these other highly visible print arts. So make sure that you research and browse through these other print arts to get new ideas for your custom labels.
Food contamination has been in the news a lot lately. Mostly we hear about contamination of foods meant for people, but there have also been recent recalls of pet food in South Africa and the United States.