Getting your site ranked on search-engines is not on your list… built this site just for fun-sake… doesn’t expect anything (such as, traffic, lead generation, sales, et al.). However, if you intend to see your site ranking on the top slots of major search engines (Google, Yahoo, MSN, Bing, et al.), yes, you do need to hire Search Engine Optimization Dubai Services. There is no escaping here. Just ensure that you hire an experienced SEO Agency with a solid track record. Ask business people who may have been using such services for their websites. Go online, find some, talk, and hire one. The rule of the thumb is, ‘Hire an Experienced Agency with an Impressive Portfolio of clients’.
There are, however, other, less intrusive forms of online marketing. Methods which do not rely on a third party ad provider and will improve your website. Welcome to the world of search engine optimisation. This is a world of making your website more attractive to search engines and to searchers.
SEO Has Always Been a Game at Beating “the Algorithm”: I remember working at a large SEO Consultants for 5 years and working feverishly to get client’s websites ranked in Google. Over the course of those years we saw SEVERAL “algorithm” changes on Google’s end that really shook up the rankings on our client’s sites. When you think about it – when Google makes a change and websites suddenly lose their positioning, that could literally be tagged as “sudden death” to most businesses. That’s just one reason I’m a huge supporter of PPC Advertising.
The written copy also has to be engaging enough for the reader to follow a link, which leads back to your main site. It should be an interesting read that is relevant to the types of products or services you sell, possibly even mentioning your company specifically. It’s very difficult for one person to be able to write in this way for multiple articles.
BMW used to think it didn’t make much difference. Then, its website completely disappeared from Google. Search engines can discriminate between proper landing pages and spamming, and can ban you in a second, making all your investments go up in smoke. Be sure landing pages are what they should be, an informative landing environment which is fully integrated in your navigation and content structure.
The best friend hat. Acting like you’re already friends with someone can be a great method of building relationships. In business, people tend to be very formal. When trying to build links, though, you have to melt the ice a little. Approaching someone in a genuinely friendly manner can work real miracles. Note the word ‘genuine’ here. Approaching someone with fake, saccharin friendliness is a path to failure.
These factors lead me to the conclusion that the most efficient process for a company to get SEO done is through an agency. This is the most cost-effective solution and entails the least risk to a website in terms of possible penalties from the search engines.