In the dental marketing arena, starting up with the business means that you have to have the strategies on how to start it right. And in dental marketing you should be able to know how to make your practice come hand-in-hand with the business. In this article, I will share to you the strategy on how to do just that in your dental marketing business.
Strategy means the skill in management or planning. It is also a military term that has to do with the science of planning and directing military operations. A dental marketing services strategy or strategic marketing plan is an overall plan of marketing actions you intend to take in order to accomplish a specific goal for your practice. Think of it like winning a war. You have to strategize how you are going to defeat your opponent, or pay off your school loans, or buy that new building or whatever “war” you want to win – and marketing has e-v-e-r-y-t-h-i-n-g with how you go about getting there!
Dental spas have been, and still are a growing trend in the dental industry, and although a small percentage of dentists are doing this, there have been many dental practices in the past that have added services to their menu.
Making it difficult for people to share your information – You want to make sure that you make it as easy as possible for patients to share your information. You go to all of the work and expense of creating content for your website, use it to your best advantage.
In the olden days, word of mouth might have been the only option to build your dental practice; that plus the yellow pages. But you are a modern dentist and you have a web site, maybe even a Facebook Page. What’s that you say “build it and they will come”. Probably not!
If your practice isn’t there yet, but you are working on getting it to that level, there are certain key elements that will make it easier to do. Granted, it’s still difficult, but, it will help it happen quicker.
Sometimes you’ll find that you can place an advertisement that is a quarter page ad, but in the same paper run full page free standing insert. You may ask why this is the case. I have no idea. But it somehow tells me that you should be running the free standing insert!
One way or another, video is the key to a successful Internet marketing campaign. Venture outside your comfort zone and deliver your own PR message to consumers in your demographic. Do it today to improve the health of your practice or die.